Why was my content rejected?
Posting Rules on "Product or Offer Category"
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Adult Content
What does it mean? The ads promote adult products or dating sites that promote adultery or casual encounters, which are not permitted our network.
>>>>How do I fix it? The offer cannot be promoted because these products are prohibited on our network.
Can I resubmit my ads after correcting the issue? No -
Controlled Substances
What does it mean? The ad promotes illegal, prescription, or recreational drugs, or tobacco-related products such as cigarettes, e-cigarettes, cigars, chewing tobacco, vaporizers, or hookahs.
>>>>How do I fix it? This offer cannot be promoted on our network because it does not follow our advertiser guidelines.
Can I resubmit my ads after correcting the issue? No -
Controversial Content
What does it mean? The landing page contains fake news or offensive, inflammatory, discriminatory, or negative claims.
>>>>How do I fix it? If possible, rephrase or remove the controversial claims and reach out to your dedicated ZoBaZo Account Manager. Otherwise, the content will not be permitted on our network.
Can I resubmit my ads after correcting the issue? No. -
Adult Content
What does it mean? The ads promote adult products or dating sites that promote adultery or casual encounters, which are not permitted our network.
>>>>How do I fix it? The offer cannot be promoted because these products are prohibited on our network.
Can I resubmit my ads after correcting the issue? No -
Gambling
What does it mean? The ad promotes a product or offer associated with gambling, a category that is generally prohibited on the network except within certain geos like the UK, US and Europe, but only after the offer has been pre-approved upon submitted proper documentation. This category is only open to managed accounts.
>>>>How do I fix it? If you do not have a managed account, you are unable to promote any offers or products related to gambling. However if you do have a managed account, please reach out to your designated ZoBaZo Account Manager for next steps regarding proper documentation.
Can I resubmit my ads after correcting the issue? No -
Unsafe Health Products or Supplements
What does it mean? This ad promotes an unsafe or unverified health product that violates our guidelines, such as steroids or brain boosters.
>>>>How do I fix it? This offer cannot be promoted because this category is not permitted on our network.
Can I resubmit my ads after correcting the issue? No -
Regionally Restricted Offer/Product
What does it mean? The ad targets a market that does not allow this type of product or offer.
>>>>How do I fix it? The offer cannot be promoted within the specific markets where it is not allowed.
Can I resubmit my ads after correcting the issue? No -
High Risk Financial Products
What does it mean? The ad promotes a financial offer that has been deemed high-risk and therefore not permitted on our network (e.g. Forex, Payday loans, etc). This rejection reason is also used for financial lead generation campaigns (open to managed accounts only).
>>>>How do I fix it? If the offer is for one of the prohibited financial services according to ZoBaZo’s Advertising Guidelines, it will not be able to run on our network. If the rejection pertains to a financial lead generation campaign, please reach out to your dedicated ZoBaZo Account Manager for more details.
Can I resubmit my ads after correcting the issue? No
Posting Rules on listed ad's Title and Descriptions
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Inaccurate or Misleading
What does it mean? Your ad's title contains one of the following violations:
Language is different from landing page language (the languages must match)
Contains a misleading or fake deadline
States incorrect facts (e.g. wrong currency, incorrect information)
Uses a dynamic parameter in a way that gives the impression of fake news
Mentions something that cannot be found on the landing page
Ad is promoting a search engine results page and the headline gives the impression the users will be driven to editorial content
>>>>How do I fix it? Rephrase the Title in a compliant fashion.
Can I resubmit my ads after correcting the issue? Yes -
Sensational
What does it mean? The Title contains one of the following:
Absolute or misleading health claims
“Too good to be true” or overpromising claims
Exaggerated words or sensational phrases, such as shocked, speechless, stunned, blow your mind etc.
Celebrity rumors or speculation
Negative statements about competitors
Suggestive or offensive, typically in combination with an image of a woman
Discredits, insults, or speaks negatively of a particular organization or profession
>>>>How do I fix it? Rephrase the Title in a compliant fashion.
Can I resubmit my ads after correcting the issue? Yes -
Improper Grammar
What does it mean? The Title falls into one or more of the below categories:
Contains grammatical errors or translation is off (sounds unnatural in the target language)
Contains excessive punctuation
Title is incomplete
>>>>How do I fix it? Correct the grammatical mistakes, fix the translation, remove excessive punctuation, and/or complete the Titles.
Can I resubmit my ads after correcting the issue? Yes -
Misuse of Capitalization
What does it mean? The Title contains fully capitalized words such as FREE or OFF. Capitalization is only allowed if it announces a type of content such as VIDEO or WATCH, or if it is a registered name such as NASA.
>>>>How do I fix it? Remove the excessive capitalization.
Can I resubmit my ads after correcting the issue? Yes -
Offensive
What does it mean? The Title contains offensive words or phrases, or are aimed negatively toward particular individuals, groups, or companies.
>>>>How do I fix it? Rephrase the Title in a compliant fashion.
Can I resubmit my ads after correcting the issue? Yes -
Prohibited Words or Phrases
What does it mean? The Ads/Title was automatically rejected because it contains a prohibited word/group of words.
>>>>How do I fix it? Rephrase the Title in a compliant fashion.
Can I resubmit my ads after correcting the issue? Yes -
Title Not Accepted in Targeted Region
What does it mean? The Title was rejected due to restrictions within its targeted market. It should fall into one of the below categories:
Campaign targets France and other countries:
Capitalization must follow French grammatical rules, e.g. only the first letter of the sentence and the first letter of proper nouns should be capitalized
Mentioning doctors or specific diseases in Titles is prohibited
The word “révolutionnaire” is considered too sensational
Campaign targets the DACH region:
Titles cannot contain exact price points unless a price range is given
>>How can I fix it? Make the necessary corrections to resubmit.
Can I resubmit my ads after correcting the issue? Yes -
Rejected Description
What does it mean? The ad was automatically rejected because the ad description contains a prohibited word/group of words.
>>>>How do I fix it? Rephrase the ad description in a compliant fashion.
Can I resubmit my ads after correcting the issue? Yes
Posting Rules on "Attached Images"
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Prohibited
What does it mean? The ad image shows one of the following elements (this is not a complete list): Accidents, fires, or natural disasters
Injuries
Weapons
Religious symbols
Cannabis leaves, drugs
Smoking
People in distress
Close-up of insects or animals biting/attacking humans
Arrows or circles that emphasize a specific element of the image
Showing real people or celebrities endorsing an offer or product without the required consent to use their image
>>How do I fix it? Replace the ad image with something that abides by ZoBaZo’s Advertising Guidelines.
Can I resubmit my ads after correcting the issue? Yes -
Inaccurate or Misleading
What does it mean? The ad image shows a different product or method than the one being promoted.
>>How do I fix it? Replace the ad image with something that abides by ZoBaZo’s Advertising Guidelines.
Can I resubmit my ads after correcting the issue? Yes -
Suggestive or Inappropriate
What does it mean? The ad image shows nudity (including cleavage), sexual imagery, or people in compromising positions.
>>How do I fix it? Replace the ad image with something that abides by ZoBaZo’s Advertising Guidelines.
Can I resubmit my ads after correcting the issue? Yes -
Quality or Appearance
What does it mean? The ad image shows one or more of the following elements:
Blurriness
Incorrect cropping
Photoshopped elements
>>How do I fix it? Replace the ad image with something that abides by ZoBaZo’s Advertising Guidelines.
Can I resubmit my ads after correcting the issue? Yes -
Overly Zoomed In (Unrecognizable)
What does it mean? The ad image contains an image that is overly zoomed, making it unrecognizable (e.g. body part).
>>How do I fix it? Replace the ad image with something that abides by ZoBaZo’s Advertising Guidelines.
Can I resubmit my ads after correcting the issue? Yes -
Disturbing or Unpleasant
What does it mean? The ad image features elements that are unpalatable, including (but not limited to):
Unidentifiable liquids or items
Medical conditions
Wounded animals
>>How do I fix it? Replace the ad image with something that abides by ZoBaZo’s Advertising Guidelines.
Can I resubmit my ads after correcting the issue? Yes -
Image Not Acceptable in Targeted Regions
What does it mean? The ad image features elements that are prohibited in the target market. It should fall into one of the below categories:
Campaign targets France and other countries: Images should not show any official state signs or excessive amounts of money.
Campaign targets the DACH region: Images cannot be banner-like or contain calls-to-action (within the image itself), pricing, text, or dominant logos.
>>How do I fix it? Replace the ad image with something that abides by ZoBaZo’s Advertising Guidelines.
Can I resubmit my ads after correcting the issue? Yes -
Adult Image
What does it mean? The ad was automatically rejected by an image filter that is used to identify non-compliant, suggestive images.
>>How do I fix it? Replace the ad image with something that abides by ZoBaZo’s Advertising Guidelines. Reach out to your dedicated
Account Manager if you think this was mistakenly rejected. Can I resubmit my ads after correcting the issue? Yes
